Manchester United and Adidas announce record sales of new home shirt

Adidas has confirmed that their first kit as part of their 10 year sponsorship deal with Manchester United is the most successful in their history.

The German sportwear giant launched the new Red Devils' home strip earlier this month to much fanfare, and it appears as though the strip has been a hit with the fans too.

Adidas claim that since the launch of the new kit they have recorded over a month's worth of forecasted sales within the first five days, with a reported a 200 per cent rise in day one sales compared to last year's launch being reported by retailers across the world.