DAY RATE: What a model is paid per day. This varies depending on your status, the market you're in, and the client.
DEMOGRAPHIC: The target audience for a particular ad, commercial or product. (Sometimes shortened to "demo"). The most coveted advertising demographic is 18-to-49 year olds because they spend the most money and are the most influenced by advertising. For a magazine, the demographic is the readership of that magazine.
DEMONSTRATION MODELLING: A type of modelling in which the model demonstrates how to use a product, usually at a department store, car show or trade show.
DEMONSTRATOR: A model that ‘shows’ a product at a trade show or store.
DESIGNER: A person who designs clothing, accessories, jewelry, etc. Designers can be instrumental in the career of a model and may propel a formerly unknown model to the top of the industry just because he or she likes that model's look.
DOUBLE-PAGE SPREAD: A photograph in a magazine that is printed across two pages. The crease between the two pages is called the gutter.
DRESSER: A person who helps models dress backstage at fashion shows.
EDITORIAL: An "editorial booking" is a shoot for the fashion pages of a magazine. An editorial is only used once.
EXCLUSIVE: An agreement between a client and a model to work exclusively with that client. For example, a designer may pay a model to do their runway show exclusively.
FASHION COORDINATOR: A person who puts outfits together for fashion shows in retail stores.
FASHION MODEL: A male or female model with a very specific height, size, and shape. With few exceptions, all fashion models have good skin, long legs, well-defined features and generally slender frames. However, different markets tend to prefer different looks.
FILM: There are lots of different film stocks, brands, sizes and formats that photographers use. As a model, you don't actually handle the film but you should have some idea of what the photographer is talking about. This is especially important when you're hiring a photographer on your own to take your first professional photos. The photographer will use either color or B&W depending on the look he or she wants. Color slide film (also called transparency or reversal film) is used to make slides. It's also direct positive film - that is, the film that goes into the camera and the film the slides are made of is the exact same film. The slides are then turned into prints. Color print film is what most consumer cameras use. The film that goes in the camera is sent to a lab when the roll is finished. There, the film is processed to a negative. The lab enlarges the negatives into color prints. Black and white slide and black and white print films are also available. Fashion and editorial models' comp cards should include a mix of color and black and white photos. Actor headshots and commercial print models should use B&W for their headshots.
FIT MODEL: A male or female model fashion designers and clothing manufacturers use to size and measure clothes for production. Clients chose a model whose measurements match the sample size exactly. Clothing manufacturers do not hire separate fit models for each size. Instead, they measure the clothes on a standard size model and then use computer programs to magnify those dimensions for each different size.
FITTING: The session that takes place before the photo shoot where the clothes to be modeled are fitted on to the model. Based on the model's particulars, the clothes are usually altered to fit. When you go to a fitting, be prepared to stand around partially clothed all day long, in front of several people.
FORMAL FASHION SHOWS, RUNWAY SHOWS: With an invited audience, stage and music. Models walk down the runway to ‘show’ designer clothing.
FREELANCE: Modelling for many clients without agency representation.
FULL-LENGTH SHOT: A photo that shows the model from head to toe
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